Are you looking for quick money making ideas to make some extra cash to take a vacation, pay bills, or buy a new car? Maybe you want to make money full time from your home? Then here are some ways to do it easy and fast.
#1 - Start an online auction. This is a quick and easy money making idea that will require no cash out of your pocket.First, go look in your closets, basements, attics or anyplace you use as storage. Look for antiques, rare books, collector cards, etc. Many times, what seems like junk to you is another persons goldmine. If you can find a few items, clean them up and list them for sale on ebay. There are many people making thousands of dollars per month by doing this.
#2 - Start a blog. This is a great money making idea. What you'll want to do is start a blog on a topic that interests you and then look for products to recommend. What you'll be doing is writing reviews on many different products that relate to your topic. You can get a free blog at blogger.com You can find hundreds of products to write reviews on at clickbank.com You can sign up for free as an affiliate and get a percentage of each sale you make with your reviews. This money making idea is being used by many people and they are making small fortunes.
#3 - Become a freelancer. This is a great money making idea and here is how you do it. You can sign up at elance.com There you'll find all types of freelance jobs that you do for money such as: accounting services, web design, copywriting, translation, programming and many more. It's up to you as to how you want to use these money making ideas. The more you use, the more you make. Simple as that.
#4 - Do some online / offline typing projects: There are many websites offering these type of projects. These may be free or premium. Free programs are good , but I always prefer premium services. You can find various free survices from any search engine . Or i can give you an address. Ebiz4ever.com you will get cheap web-hosting services, offline / online projects, Html project from here. All the best for now.
Showing posts with label marketing idae. Show all posts
Showing posts with label marketing idae. Show all posts
Tuesday, February 19, 2008
Friday, January 4, 2008
Steroidal Marketing...
"Optimum Performance from all Aspects on eMarketing"
by Thomas Prendergast
The system and tools that we have used and developed has allowed me to market as if it were on Steroids. Every aspect of Internet Marketing is covered when using these tools. And in turn when all of the tools are used at an optimum level you get optimum success.How would you like to place an ad in your favorite ezine and get an 80% response? You've heard it said that, databases are hard to create. How would you like to create a database of 50K targeted email address and names? Then in turn, use that database to earn $1500 per month or more without ever selling them anything? What if you could create that database in less than 2 months? And if that weren't enough, how would you like your websites to be consistently in the top 10 of the major search engines along with several thousand classified sites, Link Pages and FFA sites? How would you like to log the email address of every piece of incoming email your receive, have that email stored is a searchable data base as proof of verification, and have multiple sets of configurable autoresponder messages to follow with each of these addresses????? Guess What? Steroidal Marketing can accomplish all of this!!!
by Thomas Prendergast
The system and tools that we have used and developed has allowed me to market as if it were on Steroids. Every aspect of Internet Marketing is covered when using these tools. And in turn when all of the tools are used at an optimum level you get optimum success.How would you like to place an ad in your favorite ezine and get an 80% response? You've heard it said that, databases are hard to create. How would you like to create a database of 50K targeted email address and names? Then in turn, use that database to earn $1500 per month or more without ever selling them anything? What if you could create that database in less than 2 months? And if that weren't enough, how would you like your websites to be consistently in the top 10 of the major search engines along with several thousand classified sites, Link Pages and FFA sites? How would you like to log the email address of every piece of incoming email your receive, have that email stored is a searchable data base as proof of verification, and have multiple sets of configurable autoresponder messages to follow with each of these addresses????? Guess What? Steroidal Marketing can accomplish all of this!!!
Viral Marketing...
"Fast, Effective Marketing is a key. Becoming Viral allows your Marketing to spread Exponentially"
by Thomas Prendergast.
When you market a specific product or service your success is dependant on YOU! Becoming Viral changes all that. Traditionally methods of Marketing are replaced with the Internet's ability to reach the masses.Viral Marketing is a technique I've used for years. The idea is that you will take a useful product or service and present it to the masses. As customers signup they will have the ability to duplicate the process. Using the tools we have developed will allow you to reach the masses rapidly. You will have the opportunity to make these tools available to everyone who comes on board with you. They in turn will do the same. The signup process is completed online. First, they setup for their own account for the product or service. Once this is in place they access the same tools you have just used to contact them. They are now able to develop their income stream and allow others to do the same. All of this is made possible from the use of the "long arm" of the Internet and some brilliant tools. And this cycle just continues to repeat it's self. As other users signup and do the same the effect is viral. Literally hundreds of thousands can access your product in a very short period of time
Automated Marketing...
"If Your not automated, those who are will leave you in the dust!"
by Thomas Prendergast
Think about your future. Do you need an easy to use automated marketing system 5 years ahead of anyone else Online or Offline? Of course you do, if it was the real thing! Automated marketing allows you to market to more targeted prospects, so that you can identify who you want to develop business relationships with. The right prospects with the proper follow-up yields more income each month. If your systems are not automated, you will spend a lot of time with tasks that do not produce income. One of the biggest issues of this is SPAM. SPAM is sending an unsolicited commercial based email to someone who did not request your information. Even with optin lists of people, safe lists, and those who do subscribe, you can still have major problems with some who cry SPAM. You will never have a problem with someone crying SPAM with verifified automated systems, because these systems keep a record of every single subscriber and the corresponding routing information, IP address and time stamp of their verification. Another thing the Automated Marketing System does is it gathers the necessary information about each subscriber, prospect, and/or lead. This is crucial so that you understand who you are communicating with and do not waste valuable time dealing with the wrong people. Many have thought if you just drive lots of people (traffic) to your website, you will get a lot of business. As many are finding out this does not work. Again, contact information for each person is absolutely necessary for optimum results. Automated systems gather this information for you. Because the right automation verifies, gives you the information needed for each person, and manages each prospect and your email campaign(s), you have the best chance for success than any other process on the market. Succees is not achieved by getting more hits to your websites, but email communications and email campaigns with your contacts. This means having the ability to email people your website in HTML (not text and not a link), so that the person (subscriber) can make a choice right away about your company and you. This is what made McDonald's so successful. Instant delivery of the product! Automation operates on the same basis. Turnkey, easy, and all in one system. One of the many other things that good automation does is the ability to customize email campaigns, email follow-ups, automated letters that are emailed one after the other, and custom PDF files. This is just a brief summary as there is a lot more to automated systems and the right system is crucial to your success.
by Thomas Prendergast
Think about your future. Do you need an easy to use automated marketing system 5 years ahead of anyone else Online or Offline? Of course you do, if it was the real thing! Automated marketing allows you to market to more targeted prospects, so that you can identify who you want to develop business relationships with. The right prospects with the proper follow-up yields more income each month. If your systems are not automated, you will spend a lot of time with tasks that do not produce income. One of the biggest issues of this is SPAM. SPAM is sending an unsolicited commercial based email to someone who did not request your information. Even with optin lists of people, safe lists, and those who do subscribe, you can still have major problems with some who cry SPAM. You will never have a problem with someone crying SPAM with verifified automated systems, because these systems keep a record of every single subscriber and the corresponding routing information, IP address and time stamp of their verification. Another thing the Automated Marketing System does is it gathers the necessary information about each subscriber, prospect, and/or lead. This is crucial so that you understand who you are communicating with and do not waste valuable time dealing with the wrong people. Many have thought if you just drive lots of people (traffic) to your website, you will get a lot of business. As many are finding out this does not work. Again, contact information for each person is absolutely necessary for optimum results. Automated systems gather this information for you. Because the right automation verifies, gives you the information needed for each person, and manages each prospect and your email campaign(s), you have the best chance for success than any other process on the market. Succees is not achieved by getting more hits to your websites, but email communications and email campaigns with your contacts. This means having the ability to email people your website in HTML (not text and not a link), so that the person (subscriber) can make a choice right away about your company and you. This is what made McDonald's so successful. Instant delivery of the product! Automation operates on the same basis. Turnkey, easy, and all in one system. One of the many other things that good automation does is the ability to customize email campaigns, email follow-ups, automated letters that are emailed one after the other, and custom PDF files. This is just a brief summary as there is a lot more to automated systems and the right system is crucial to your success.
Tuesday, June 26, 2007
Database Marketing
Database Marketing...
"The Big guys know database and if you don't your lost!"
"by Thomas Prendergast"
Database Marketing is a powerful and competitive weapon - especially on the Internet. The growth of database marketing is rooted in the small business philosophy of staying close to the customers, under-standing and meeting their needs and treating them well after the sale.
Corporate marketing is tied to BIG, general marketing or advertising campaigns with a single untargeted message. This message may be based on the companies Unique Selling Proposition (USP). However, customers have different needs and a single USP spelt out to the whole market is no longer enough.
Messages must be tailored to specific segments of the market and ultimately to the market segment of one, the individual customer. Computerizing the customer database makes it possible to address messages more specifically and market additional products to each customer.
What is Database Marketing (DBM for short)?
DBM is an interactive approach to marketing communication, which uses addressable communications media (mail, email, telephone, fax, etc.) to reach your target audience, stimulate demand, staying close by recording and keeping an electronic database memory of customer, prospect and all communication and commercial contacts, to help improve all future contacts.
The characteristics of fully fledged database marketing are ....
• 1. Each customer and prospect is identified as a record on the marketing database; markets and market segments are groups of individual customers.
• 2. Each customer and prospect record contains not only identification and access information but also a range of marketing information. It also includes information about past transactions and about campaign communications.
• 3. This information is accessible before, during and after the process of each interaction with the customer/prospect, to enable "you" to decide how to respond to the customer/prospect's needs.
• 4. The database is used to record customer/prospects responses to campaigns.
• 5. The information is available to marketing policy makers to enable them to decide such things as which target markets/segments are appropriate for each product/service etc.
• 6. Selling many products to each customer, the database is used to ensure that the approach to the customer is co-ordinated; and a consistent approach developed.
• 7. The database eventually replaces market research. Marketing campaigns are devised such that the response of customers to the campaign provides information which the company is looking for.
• 8. Marketing Management automation is developed to handle the vast amount of information generated by DBM. This identifies opportunities and threats more or less automatically
This is fully fledged marketing automation. Very few companies have succeeded in doing this; but many have it as their goal.
DBM presents many challenges to management. It requires careful maintenance of great volumes of detailed customer data. Accessing the data, interpreting it, and using it to drive or support the marketing function requires a long-term marketing systems development policy.
It also requires computing and marketing people to work together, often educating each other. And, it may well require most people in the company to forget their traditional way of doing business.
DBM will only work if dealing with customers is viewed as an on-going process (Customer Contact Process).
The ladder of loyalty is a key concept in DBM.
1. No awareness of business or product/service.
2. Awareness of business
3. Awareness of product/service
4. Positive perception
5. Recognition of personal benefit
6. Enquiry
7. Objections overcome
8. Sale of product or service
9. Entry into continued relationship.
DBM is used to move customers up the ladder.
The essence of database marketing is communicating directly with the customers and asking them to respond in a tangible way. It provides the means for the customer or prospect to respond and is set up to measure and fulfill the response.
It sets up or reinforces a relationship with the customer, which is "fulfilled" when we follow up a customer's response to our communication. Fulfillment may be in many ways; a personalized email, a telephone conversation, sending literature (pdf), a sales visit, attendance at a sales seminar, exhibition or store, or sending products to the customer.
So DBM is a broad discipline, not a separate marketing communications medium, but a way of using any medium to elicit the desired response.
The Phases of Development of Database Marketing
In any business function, automation tends to go in phases. In DBM, we see four phases - these phases are not jumps, each covers a broad spectrum of approaches. They evolve into each other, but their philosophy is very different.
Phase 1. Mystery Lists.
In this phase, marketing databases are basic sales databases. They are often organized by product; a customer may appear many different times under different product categories. It may be hard to identify that it is the same customer. These databases tend to grow from accounts systems and they are hard to analyses for marketing purposes. There is usually conflict with other functions ... they see no reason for changing database structure to meet marketing needs! Lists of potential customers are brought in and not integrated with the sales database/s. They may be used once, to identify potential customers for a particular product, and then discarded. Whether a campaign is successful or not does not affect the rest of marketing.
Phase 2. Buyer Databases.
In this phase, sales and marketing databases are well organized, but there may be many databases. If a company uses several channels of distribution, there may be a database for each channel. Customer focus is possible; we can identify the nature of our relationship with a particular customer across different products. Databases can be analyzed to develop strategy. Each database campaign is well planned and executed in itself, but may overlap, or even conflict, with other campaigns. Increased effectiveness without overall co-ordination leads to more conflict. The conflict may be within the marketing function; or with sales or inventory management. From Phase 2, we learn which data are important, which kinds of data we need to use together, which conflicts and stresses we must resolve and how to use DBM professionally.
Phase 3. Co-ordinated Customer Communication.
In this phase, one database drives all customer communication and management. Computer systems are used to co-ordinate and drive campaigns. The emphasis is not on the database, though this is the powerful tool that makes it all possible. The emphasis is on customers. Our first questions are: who are our customers, what are their needs, and how shall we plan and co-ordinate all our communications efforts to meet them? In phase 3, we plan campaigns using the database. A campaign management system ensures that all involved in a campaign know the schedule. We review past performance, we test, we inform other functions of our proposed activity, we use automation to evaluate the campaign; all campaign information automatically enriches the database.
Phase 4. Integrated Marketing.
Many functions automate within closed loops but need information from other areas. It may never be possible to link every function automatically, but each functional subsystem automatically gets the information it needs from every other subsystem. But we can go a long way to ensuring that the critical links are made at key stages. It is not possible to maintain a good database without a call center. Calling and talking to your customers and prospects is the only way to keep the information relevant and timely .
Many functions automate within closed loops but need information from other areas. It may never be possible to link every function automatically, but each functional subsystem automatically gets the information it needs from every other subsystem. But we can go a long way to ensuring that the critical links are made at key stages. It is not possible to maintain a good database without a call center. Calling and talking to your customers and prospects is the only way to keep the information relevant and timely
In summary, to achieve a high level and capable DBM system, the costs can be astronomical and the actual implementation daunting indeed. Many new companies are springing up across the Internet claiming to be a provider of wide scale DBM systems. However, when one scrutinizes these offers most of them are nothing more than automated autoresponders and a few cute replicated web pages. The primary difference you need to look for is a complete cycling system that builds 24 hours, tracks traffic from all offers, captures full demographics and integrates this wealth of information into every aspect of the marketing tools. To date, the only company that has achieved this is Inetekk
"The Big guys know database and if you don't your lost!"
"by Thomas Prendergast"
Database Marketing is a powerful and competitive weapon - especially on the Internet. The growth of database marketing is rooted in the small business philosophy of staying close to the customers, under-standing and meeting their needs and treating them well after the sale.
Corporate marketing is tied to BIG, general marketing or advertising campaigns with a single untargeted message. This message may be based on the companies Unique Selling Proposition (USP). However, customers have different needs and a single USP spelt out to the whole market is no longer enough.
Messages must be tailored to specific segments of the market and ultimately to the market segment of one, the individual customer. Computerizing the customer database makes it possible to address messages more specifically and market additional products to each customer.
What is Database Marketing (DBM for short)?
DBM is an interactive approach to marketing communication, which uses addressable communications media (mail, email, telephone, fax, etc.) to reach your target audience, stimulate demand, staying close by recording and keeping an electronic database memory of customer, prospect and all communication and commercial contacts, to help improve all future contacts.
The characteristics of fully fledged database marketing are ....
• 1. Each customer and prospect is identified as a record on the marketing database; markets and market segments are groups of individual customers.
• 2. Each customer and prospect record contains not only identification and access information but also a range of marketing information. It also includes information about past transactions and about campaign communications.
• 3. This information is accessible before, during and after the process of each interaction with the customer/prospect, to enable "you" to decide how to respond to the customer/prospect's needs.
• 4. The database is used to record customer/prospects responses to campaigns.
• 5. The information is available to marketing policy makers to enable them to decide such things as which target markets/segments are appropriate for each product/service etc.
• 6. Selling many products to each customer, the database is used to ensure that the approach to the customer is co-ordinated; and a consistent approach developed.
• 7. The database eventually replaces market research. Marketing campaigns are devised such that the response of customers to the campaign provides information which the company is looking for.
• 8. Marketing Management automation is developed to handle the vast amount of information generated by DBM. This identifies opportunities and threats more or less automatically
This is fully fledged marketing automation. Very few companies have succeeded in doing this; but many have it as their goal.
DBM presents many challenges to management. It requires careful maintenance of great volumes of detailed customer data. Accessing the data, interpreting it, and using it to drive or support the marketing function requires a long-term marketing systems development policy.
It also requires computing and marketing people to work together, often educating each other. And, it may well require most people in the company to forget their traditional way of doing business.
DBM will only work if dealing with customers is viewed as an on-going process (Customer Contact Process).
The ladder of loyalty is a key concept in DBM.
1. No awareness of business or product/service.
2. Awareness of business
3. Awareness of product/service
4. Positive perception
5. Recognition of personal benefit
6. Enquiry
7. Objections overcome
8. Sale of product or service
9. Entry into continued relationship.
DBM is used to move customers up the ladder.
The essence of database marketing is communicating directly with the customers and asking them to respond in a tangible way. It provides the means for the customer or prospect to respond and is set up to measure and fulfill the response.
It sets up or reinforces a relationship with the customer, which is "fulfilled" when we follow up a customer's response to our communication. Fulfillment may be in many ways; a personalized email, a telephone conversation, sending literature (pdf), a sales visit, attendance at a sales seminar, exhibition or store, or sending products to the customer.
So DBM is a broad discipline, not a separate marketing communications medium, but a way of using any medium to elicit the desired response.
The Phases of Development of Database Marketing
In any business function, automation tends to go in phases. In DBM, we see four phases - these phases are not jumps, each covers a broad spectrum of approaches. They evolve into each other, but their philosophy is very different.
Phase 1. Mystery Lists.
In this phase, marketing databases are basic sales databases. They are often organized by product; a customer may appear many different times under different product categories. It may be hard to identify that it is the same customer. These databases tend to grow from accounts systems and they are hard to analyses for marketing purposes. There is usually conflict with other functions ... they see no reason for changing database structure to meet marketing needs! Lists of potential customers are brought in and not integrated with the sales database/s. They may be used once, to identify potential customers for a particular product, and then discarded. Whether a campaign is successful or not does not affect the rest of marketing.
Phase 2. Buyer Databases.
In this phase, sales and marketing databases are well organized, but there may be many databases. If a company uses several channels of distribution, there may be a database for each channel. Customer focus is possible; we can identify the nature of our relationship with a particular customer across different products. Databases can be analyzed to develop strategy. Each database campaign is well planned and executed in itself, but may overlap, or even conflict, with other campaigns. Increased effectiveness without overall co-ordination leads to more conflict. The conflict may be within the marketing function; or with sales or inventory management. From Phase 2, we learn which data are important, which kinds of data we need to use together, which conflicts and stresses we must resolve and how to use DBM professionally.
Phase 3. Co-ordinated Customer Communication.
In this phase, one database drives all customer communication and management. Computer systems are used to co-ordinate and drive campaigns. The emphasis is not on the database, though this is the powerful tool that makes it all possible. The emphasis is on customers. Our first questions are: who are our customers, what are their needs, and how shall we plan and co-ordinate all our communications efforts to meet them? In phase 3, we plan campaigns using the database. A campaign management system ensures that all involved in a campaign know the schedule. We review past performance, we test, we inform other functions of our proposed activity, we use automation to evaluate the campaign; all campaign information automatically enriches the database.
Phase 4. Integrated Marketing.
Many functions automate within closed loops but need information from other areas. It may never be possible to link every function automatically, but each functional subsystem automatically gets the information it needs from every other subsystem. But we can go a long way to ensuring that the critical links are made at key stages. It is not possible to maintain a good database without a call center. Calling and talking to your customers and prospects is the only way to keep the information relevant and timely .
Many functions automate within closed loops but need information from other areas. It may never be possible to link every function automatically, but each functional subsystem automatically gets the information it needs from every other subsystem. But we can go a long way to ensuring that the critical links are made at key stages. It is not possible to maintain a good database without a call center. Calling and talking to your customers and prospects is the only way to keep the information relevant and timely
In summary, to achieve a high level and capable DBM system, the costs can be astronomical and the actual implementation daunting indeed. Many new companies are springing up across the Internet claiming to be a provider of wide scale DBM systems. However, when one scrutinizes these offers most of them are nothing more than automated autoresponders and a few cute replicated web pages. The primary difference you need to look for is a complete cycling system that builds 24 hours, tracks traffic from all offers, captures full demographics and integrates this wealth of information into every aspect of the marketing tools. To date, the only company that has achieved this is Inetekk
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